India’s largest dual technology telecom operator Reliance communications recently unveiled 3 very attractive 3G data packs for new and existing prepaid and postpaid subscribers in all 13 circles in which it holds 3G licenses. Reliance dubbed this offer as 3G data at 2G rates...
These new packs have become the talk of the town, as data enthusiasts from all over are rejoicing over Reliance’s philanthropy and being the only operator working in the favour of the subscribers. However all that glitters is not gold and there are always two sides to a coin, so from a telecom analyst’s point of view I dug a little deeper to find out the true intentions of Reliance behind this move.
The first 3G auctions in India were held in 2010 and it’s been 3 years since then and yet 3G has not received mass adoption, the reason for this being that Indian market is highly price sensitive, the only way to lure a customer to shift from 2G to 3G is to make 3G cheaper than 2G, which is exactly what Reliance did, increased the rate of 1GB 2G data to Rs.127 and decreased rate of 1GB 3G data to Rs.123. This move came at a time when the 3G handset market has reached full maturity and entry level 3G capable android phones are available for as low as Rs.6000 making it even easier for subscribers to upgrade.
Reliance is using these low tariffs as a bait to get 2G subscribers hooked on to its 3G network with the instantly loading web pages and the zero buffering in streaming videos. Once the subscriber has the taste of 3G it is virtually impossible to go back to 2G. At these high speeds the average data consumption per user will increase and they will eventually upgrade to higher denominations of 3G data packs, adding to the ARPU of Reliance.
Now let us focus on what changes Reliance has made behind the scenes with its existing 3G data packs, which has for obvious reasons not been publicized on their website or anywhere else, as reliance intended to make a silent change which no one would notice in the wake of their new 3G at 2G rates campaign.
Here is a list of FUP based unlimited 3G data packs that reliance was offering before this campaign.
And here is a list of the revised tariffs of the same plans being offered by reliance after the campaign
(Source- myservices.relianceada.com)
As we can see, 5GB unlimited pack has been hiked from Rs.800 to Rs.850, 10GB pack has been hiked from Rs.1099 to Rs.1399 and 15GB pack has been hiked from Rs.1300 to Rs.1750. This clearly shows that Reliance is trying to get new 3G subscribers onto its network with low tariffs and then later exploit them with hiking tariffs once they have fallen into the ‘Data Trap’.
Also check out the ‘long validity’ 3G packs of 90 and 180 days validity in the table below which have been withdrawn by reliance after their new campaign (source- myservices.relianceada.com and *333).
As we can see, 5GB unlimited pack has been hiked from Rs.800 to Rs.850, 10GB pack has been hiked from Rs.1099 to Rs.1399 and 15GB pack has been hiked from Rs.1300 to Rs.1750. This clearly shows that Reliance is trying to get new 3G subscribers onto its network with low tariffs and then later exploit them with hiking tariffs once they have fallen into the ‘Data Trap’.
Also check out the ‘long validity’ 3G packs of 90 and 180 days validity in the table below which have been withdrawn by reliance after their new campaign (source- myservices.relianceada.com and *333).
The Rs.3000 pack offered 30GB data for 6 months bringing the per GB rate to Rs.100, the reason for withdrawing these long term packs is to force the subscribers to take monthly packs which will again add to their ARPU generated from data.
What's up to all, how is all, I think every one is getting more from this site, and your views are pleasant in support of new users.
ReplyDeletemy website; download kik messenger
Right now it looks like Movable Type is the preferred blogging platform out there right now.
ReplyDelete(from what I've read) Is that what you are using on your blog?
Feel free to visit my page ... whatsapp for pc free
bookmarked!!, I love your website!
ReplyDeleteTake a look at my page - kik messenger For pc
Thanks for sharing your thoughts on free gmail messenger
ReplyDeletedownload new version. Regards
Feel free to visit my web-site kik for pc
What's up to all, for the reason that I am really eager of reading this blog's post to
ReplyDeletebe updated regularly. It carries fastidious information.
Visit my website :: mediafire search files
Pretty! This has been an extremely wonderful article.
ReplyDeleteThank you for supplying this info.
Take a look at my homepage ... kik login
I know this if off topic but I'm looking into starting my own weblog and was curious what all is needed to get setup? I'm assuming having a blog
ReplyDeletelike yours would cost a pretty penny? I'm not very web smart so I'm not 100% certain.
Any tips or advice would be greatly appreciated. Thanks
Have a look at my site :: windows 8 activation key
Great article! This is the type of information that are
ReplyDeletesupposed to be shared around the internet. Shame on the search engines for now not positioning this post higher!
Come on over and talk over with my website .
Thank you =)
Check out my web blog - candy crush saga cheats
Hello there! Do you use Twitter? I'd like to follow you if that would be ok. I'm definitely enjoying your blog
ReplyDeleteand look forward to new updates.
Also visit my website ... kik messenger for pc
Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this
ReplyDeletewebsite? I'm getting sick and tired of Wordpress because I've had problems with hackers and I'm looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.
my site - whatsapp for pc free
You actually make it appear so easy along with your presentation however I in finding this matter to be
ReplyDeleteactually something which I feel I might by no means understand.
It kind of feels too complex and extremely broad for me.
I am looking ahead in your subsequent put up, I'll try to get the dangle of it!
Review my web site: whatsapp pc download for
Appreciate the recommendation. Will try it out.
ReplyDeleteAlso visit my weblog: kik download
Do you have a spam issue on this blog; I also am a blogger, and I was wanting to know your situation; we have developed some nice procedures and we
ReplyDeleteare looking to trade strategies with other folks, why not shoot me an email if
interested.
Look into my blog kik for pc
Thanks for finally writing about > "3G revolution or Data trap? - The truth behind Reliance 3G data at 2G rates" < Liked it!
ReplyDeleteHere is my homepage :: download kik messenger
I'm gone to tell my little brother, that he should also visit
ReplyDeletethis web site on regular basis to obtain updated
from most up-to-date news.
my web page; kik login
Hey just wanted to give you a quick heads up and let you know a few of the
ReplyDeletepictures aren't loading properly. I'm not sure why but I think its a linking issue.
I've tried it in two different browsers and both show the same
results.
Here is my web site ... kingdom rush frontiers